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LONDON - TV commercials placed by Carat appeared more often than any other media buying and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009.
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.
Mars-Wrigley has launched a review of its estimated £80m media buying business in the UK, currently handled by WPP's MediaCom and Publicis Groupe's ZenithOptimedia.
This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.
LONDON - Hotel group Best Western GB has launched a loyalty scheme devised by Collinson Latitude that enables hotel guests to earn points with hundreds of online retailers, including Marks & Spencer, Boots and Waterstone's.
LONDON - Asda has been left red faced after a TV ad for its self-proclaimed "cheapest bike in Britain" had to be pulled after viewers noticed the £70 product had been incorrectly assembled.
LONDON - The Co-operative Group is retaining Omnicom-owend agency Rocket to its £42.4m media planning and buying account.
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