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Marketing to engage today's digitally-savvy youth market

16 Nov 2009 | by SpeakersChannel.tv

Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.

Digital Agency League Table 2009

22 Oct 2009 | by Becky Charles

While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.

Sponsorship Agency League Table 2009

07 Oct 2009 | by Ed Kemp

The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.

Marketing's Experiential Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.

Lund heralds a new era for the COI

11 Aug 2009 | by Arif Durrani

Former ad man Mark Lund now presides over the UK's largest advertiser. He tells Media Week why the COI has decided to consolidate its media-buying contracts into one agency

Naked retains COI sexual health media task

06 Aug 2009 | by Anne Cassidy

LONDON - The Department of Health (DH) and the Department for Children, Schools and Families (DCSF) have retained Naked Communications to handle communications planning for the Government's sexual health portfolio.

DTV hires Derek Humphries as creative strategist

26 Jun 2009 | by Ben Bold

LONDON - DM specialist agency DTV has appointed marketing consultant Derek Humphries as director and creative strategist, as the agency attempts broaden its services beyond DRTV.

Profitable, cost-effective and trusted B2B marketing

22 Jun 2009 | by SpeakersChannel.tv

Filmed at Marketing's 2009 B2B conference, this video features backstage interviews and presentations from the highest-rated speakers present. These include representatives of organisations such as IBM, Allianz and Nectar Business.

TMW creates pack to help combat male suicide

22 May 2009 | by Ben Bold

LONDON - TMW has produced a business-targeted campaign aimed at reducing the numbers of men who commit suicide due to work and economic pressures.

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