Click 
to remove filters
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.
This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.
LONDON - MPG International has won the global media planning and buying account for Clarks.
LONDON - Clarks is kicking off a review of its global media planning and buying account, which in the UK is held by Universal McCann Manchester.
LONDON - WPP-owned Mindshare has won the online planning and buying account for TK Maxx without a pitch.
