ZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Anne Cassidy
LONDON - ZenithOptimedia has been awarded the £80 million consolidated media buying account for Mars-Wrigley.
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Marketing to engage today's digitally-savvy youth market
16 Nov 2009 | by SpeakersChannel.tv
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
Market Research League Table 2009
11 Sep 2009 | by Mary Cowlett
The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.
Best Western launches reward scheme
05 Aug 2009 | by Ben Bold
LONDON - Hotel group Best Western GB has launched a loyalty scheme devised by Collinson Latitude that enables hotel guests to earn points with hundreds of online retailers, including Marks & Spencer, Boots and Waterstone's.
Asda ad for £70 bike pulled for 'dangerous' construction
24 Jul 2009 | by Rachael Gallagher
LONDON - Asda has been left red faced after a TV ad for its self-proclaimed "cheapest bike in Britain" had to be pulled after viewers noticed the £70 product had been incorrectly assembled.
ZenithOptimedia wins Media Lions Gold for AEG
23 Jun 2009 | by Suzanne Bidlake
CANNES - The UK brought in a decent haul of Media Lions - one Gold, nine Silvers and six Bronzes - in a contest that was made radically more stringent this year.
Signet Jewelers calls pitch for direct marketing business
30 Apr 2009 | by Staff
LONDON - Signet Jewelers, the speciality jewellery retailer that owns brands including H Samuel and Ernest Jones, is looking for an agency to handle its direct marketing account.
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