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LONDON - TV commercials placed by Carat appeared more often than any other media buying and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009.
Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that accompanies this issue, you can read why every winner, and the runners-up, were so commended.
LONDON - Mirror Group has appointed Arena BLM as its new media buying agency.
LONDON - Bernhard Glock, the former global media chief responsible for Procter & Gamble's $8.5bn media budget, has become a non-executive director of Miroma, which specialises in media barter.
LONDON - Packaged goods giant Reckitt Benckiser has named two lead global media agencies to concentrate media buying relationships for its 17 Powerbrands.
LONDON - Global Radio has made Rocket its roster agency, bringing an end to its media review which began in April. Rocket will handle its £6.4m media planning and buying account after working with the radio group on a project basis.
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
LONDON - Innocent has appointed Vizeum to its media account.
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.
