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OMD scoops £24m combined HMV and Waterstone's media account

26 Apr 2007 | by Mark Banham

LONDON - OMD UK has been awarded the £24m consolidated media account for high street retailers HMV and Waterstone's in a final shoot out against fellow incumbent PHD, MediaCom and Starcom.

BDH\TBWA scoops creative duties for Getmemedia.com

26 Apr 2007 | by Darren Davidson

LONDON - BDH\TBWA has won the creative account for Getmemedia.com, the online marketing and media ideas directory, following a competitive pitch.

Lucozade launches digital campaign

25 Apr 2007 | by Sarah Crawley-Boevey

LONDON - Lucozade Hydro Active is launching a UK digital media campaign on Boomerang Media’s Health Club Channel network.

Sky reviews £15m online media task

24 Apr 2007 | by Caitlin Fitzsimmons

LONDON - BSkyB is reviewing its £15m online media planning and buying account, which includes a hefty spend on search engine marketing.

Advertisers are tuning into the benefits of DRTV

20 Apr 2007

DRTV may have enjoyed a bad image over the past 20 years, but now it is a medium able to achieve more for a brand than the average traditional above-the line advertising campaign, writes John Eversley, director at Watson Phillips Norman.

Cats Protection launches DRTV feline welfare ads

19 Apr 2007 | by Alex Donohue

LONDON - Feline welfare charity Cats Protection has launched a direct response TV ad campaign to highlight the plight facing many homeless cats in the UK.

ZenithOptimedia predicts slowing growth for US and Europe

02 Apr 2007 | by Daniel Farey-Jones

LONDON - Growth in advertising spending will slow in the UK, US and Western Europe this year, while the internet will grow six times faster than traditional media between 2006 and 2009, according to ZenithOptimedia's latest forecast for global adspend.

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