CHI nets first media buying accounts
06 Dec 2007 | by Noel Bussey
LONDON - CHI & Partners is launching a media venture called CHI & Partners Media.
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LONDON - T-Mobile has approached marketing agencies with a view to consolidating its below-the-line arrangements, following its split from Iris last week.
LONDON - CHI & Partners is launching a media venture called CHI & Partners Media.
LONDON - BT is broadening its consumer offering with the launch of a host of financial-services products, including insurance and loans. It has also begun searching for an agency to handle the business.
LONDON - BT is reviewing its £65 milllion media buying business just weeks after moving its planning account to Mediaedge:cia.
LONDON - Direct mail's efforts to rid itself of its 'junk mail' tag are having little impact, with 21% of all mailings still thrown away unopened.
LONDON - Vodafone has appointed digital and direct agency dad to handle its direct-response offline business, following a pitch.
LONDON - BT is moving its estimated £90m media planning business out of its in-house media department and into WPP's Mediaedge:cia in a dramatic strategy change.
LONDON - Jon Claydon, the chairman of Claydon Heeley and the executive chairman of the Omnicom-owned network Zulu, has resigned.
LONDON - Sony Ericsson will use its Ibiza Rocks live music event to promote its Walkman range of mobile phones this summer.
LONDON - Sanford Brands, which owns brands including Parker and Papermate pens, has appointed Universal McCann to its estimated £12m pan-European media account.