WPP buys again in China
26 Oct 2007 | by Staff
BEIJING - WPP Group has bought its fifth Chinese agency in the last year as it acquires a majority stake in Chinese integrated marketing services company MeThinks for an undisclosed sum.
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AMV BBDO top agency in Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Bill Britt
LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...
Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
The White Company hires more2 to develop data strategy
02 Aug 2007 | by Jacquie Bowser
LONDON - Home accessories and clothing brand The White Company has appointed direct marketing agency More2 to develop its ongoing customer relationship management and data strategy.
Dunhill appoints Black Sun for customer base analysis
02 Aug 2007 | by Alex Donohue
LONDON - Men's luxury retail brand Dunhill has appointed Black Sun to handle its customer base analysis, as part of its aim to improve the targeting of its campaigns.
Phil Nunn start-up Trinity launches with Kitcatt Nohr backing
26 Jul 2007 | by Jacquie Bowser
LONDON - Phil Nunn, Amy Lennox and Simon Timlett have launched a new media planning agency, Trinity Communications, with backing from direct agency Kitcatt Nohr and with retailer New Look as a founding client.
John Lewis in hunt for Greenbee shop
19 Jul 2007 | by Claire Billings
LONDON - The John Lewis Partnership is searching for an agency to handle the £3m integrated account for Greenbee, its online direct sales arm.
Esprit hires Cunning for experiential task
26 Jun 2007 | by Ed Kemp
LONDON - Fashion brand Esprit is embarking on a national below-the-line push to highlight the launch of its 'Do it with love' strapline.
MindShare scoops £6.4m TK Maxx media account
29 May 2007 | by Mark Banham
LONDON - MindShare has been awarded the £6.4m media account for TK Maxx, the high street discount fashion chain.
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