LONDON - TUI Travel is to review its £12m media planning and buying account following its merger with First Choice, in a move that will have Walker Media, MPG and Universal McCann pitching for the consolidated business in January.
LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...
LONDON - Charity communications company Media Trust is running a national marketing campaign, created by The Marketing Effect, to recruit charity volunteers from ethnic minority communities.
LONDON - Intel is reported to be reviewing its media account after two years with Universal McCann.
LONDON - Barracuda Group, owners of the Smith & Jones, Varsity and Barracuda pub and bar chains, has appointed Cocktail Marketing to create a customer loyalty scheme across its three largest outlets.
LONDON - OgilvyOne has won Campaign's Direct Marketing Agency of the Year Award, with Kitcatt Nohr Alexander Shaw taking second place.
At the start of the decade, the prospect of Mediaedge:cia winning anything, let alone Media Agency of the Year, was hard to imagine. A difficult merger between CIA UK and The Media Edge, followed by some lacklustre leadership, left WPP with something of a basket case on its hands in terms of its third-largest...
It was a close finish for this year’s Direct Marketing Agency of the Year, with all three shortlisted agencies posting record growth and putting in some strong new-business performances.
Carat is Campaign’s Media Network of the Year for the second year in succession, after combining a strong new-business year with several initiatives and key appointments that have strengthened its proposition.
LONDON - Fallon is Campaign's Agency of the Year for the second year in a row.
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