Regional agencies - Expertise is key to regional dilemma
20 Nov 2007 | by Isabella Piasecka
How can agencies halt the apparent business drain to London? Isabella Piasecka reports.
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Guarded optimism forecast for 2008
11 Dec 2007 | by Isabella Piasecka
Despite economic uncertainty, ad spend forecasts for 2008 aren't too bad, says Isabella Piasecka.
Client conflict takes away pitch fizz
16 Oct 2007 | by Isabella Piasecka
The pitching season may be in full swing with major account reviews, but, as Isabella Piasecka discovers, client conflict is becoming a greater issue because of consolidation within the industry.
Radio planning grabs listeners
05 Jun 2007 | by Isabella Piasecka
The GCap/Media Week Planning Awards recognise radio's potential, says Isabella Piasecka.
Agencies miss out on digital profits
22 May 2007 | by Andrew McCormick
New research reveals the average commission for digital briefs is 7%. Andrew McCormick reports.
Cheap media sees UK underperform
10 Apr 2007 | by Ellen Bennett
According to ZenithOptimedia research, only Germany trails the UK in terms of growth in media spend. Ellen Bennett reports on how the UK industry can promote expansion in a mature market.
Big payout looms in gambling ad sector
27 Mar 2007 | by Ellen Bennett
Relaxation of the UK's gambling rules is expected to generate a wealth of new advertising this year. Ellen Bennett reports on how the interested parties are gearing up for this potential ad bonanza.
The enduring legacy of Magic and Logic
13 Mar 2007 | by Ian Quinn
Clients and agencies were lambasted in last year's Magic and Logic report, which called for radical changes to the pitch process. So, have companies heeded the advice 12 months on? asks Ian Quinn.
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