Click 
to remove filters
LONDON - The challenge facing the direct marketing industry has increased as the percentage of people deciding not to let their Electoral Roll details to be used for direct mail purposes hit 39.75%, an increase of 2.94% on last year's register.
LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...
LONDON - Kitcatt Nohr has won Marketing's Direct Agency of the Year award for the second year in a row.
LONDON - Abbott Mead Vickers BBDO has been named Marketing's Creative Agency of the Year after delivering clear results for clients including Sainsbury's and Mars.
LONDON - T-Mobile has approached marketing agencies with a view to consolidating its below-the-line arrangements, following its split from Iris last week.
LONDON - The Milk Development Council (MDC) is searching for a marketing agency to promote the benefits of organic milk to consumers.
LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend.
LONDON - eBay is planning to move its promotional spend into digital and other below-the-line channels from February, prompting the brand to put its relationship with media agency PHD on hold.
LONDON - First Choice Holidays has appointed WDMP to handle its direct marketing.
LONDON - National Savings & Investment has shortlisted Kitcatt Nohr Alexander Shaw, Proximity London and the incumbent EHS Brann to pitch for its direct marketing account.
