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Adidas "all for this" by The Corner

23 May 2013

Adidas is launching a campaign to coincide with the Uefa Champions League final on 25 May at Wembley. The Corner created the work, which uses CGI and tracks statistics detailing player performance throughout the tournament. As part of the campaign, fans are invited to make predictions on a range of...

Diary - Media stunt raises £313,000 for charity

23 May 2013

Havas Media boss Marc Mendoza is clearly a man with a sense of humour, and a touch of masochism.

Now picks up Freesat advertising business

23 May 2013 | by Ian Darby

Freesat, the satellite TV service, has appointed Now to handle its ad account.

Live: Thinkbox's 'TV Nation'

22 May 2013 | by Ben Hall

Live streamed coverage of Thinkbox's 'TV Nation' event, reviewing British life and marketing post-Olympics.

Initiative scoops Amazon global media business

21 May 2013 | by Louise Ridley

Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.

Moonpig.com "Beer Fest Bundle" by Wordley Production Partners

21 May 2013

Moonpig.com has released a TV campaign to promote its Father s Day range of products. The ads paint dads as movie action heroes striding through an aircraft hanger when a suspended crate crashes open to reveal Moonpig products. The ad was created by Angy Williams and directed by Mark Wordley through...

Forbes "Forbes billionaires" by Ogilvy Brazil

20 May 2013

Forbes has released a series of print ads to promote its Rich List. The ads show how even stars such as the singer Madonna and the footballer Cristiano Ronaldo earn a pittance compared with the world s richest people. For example, one ad shows Ronaldo as a robot, and tells us that he would have to play...

Hatch and Grant to chair Media Week Awards 2013

20 May 2013 | by Arif Durrani

Steve Hatch, chief executive of MEC, and Linda Grant, managing director of DMG Media free division, will lead proceedings at the industry's biggest night of recognition as co-chairs of the Media Week Awards 2013.

Heinz brings back invisible bottle of tomato ketchup

20 May 2013 | by Priyanka Mehra Dayal

Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.

Blippar connects disjointed families, says MEC executive

17 May 2013 | by Louise Ridley

TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.

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