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Bartle Bogle Hegarty has created a TV spot for the Britvic-owned soft-drink brand Robinsons. The ad, which will run as 30- and 60-second executions, broke on ITV during Britain s Got Talent last weekend. It shows two boys playing together outside and, after the day s activities, they race home for a...
Freedrinks has hired Enter and Walker Media to its creative and media accounts respectively, as part of the drinks company's £8m of support for the Zeo range of soft drinks.
Lucozade Energy today unveiled a new global campaign that introduces the slogan "powered by glucose".
Diet Coke has unveiled a TV campaign featuring the US pop star Taylor Swift. The 30-second ad, created by Droga5, is running online and on TV in the US, where it first aired during an episode of American Idol . The spot was shot in the musician s hometown of Nashville. It shows Swift drinking Diet...
Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
Diet Pepsi has launched a campaign featuring the Colombian actress Sofia Vergara. The spot, by TBWA\Chiat\Day Los Angeles, sees Vergara in a restaurant apparently looking longingly at an attractive man. It then transpires that she is in fact gazing at a can of Diet Pepsi behind him, much to the embarrassment...
Coca-Cola is reviewing its £30m UK media planning and buying business, which is currently held by Vizeum.
Diet Coke has reintroduced its Coke hunk in a spot that features the Etta James track I Just Want To Make Love To You , as used in the brand s "hunk" ad in 1996. The spot, which was directed by Rocky Morton through MJZ, is the first work created by BETC London since picking up the business last year....
Goodstuff Communications has been appointed by Taylors of Harrogate to handle its £5m media planning and buying account.
Beattie McGuinness Bungay has developed its first work for the natural energy drink Pussy. The launch campaign comprises outdoor executions with word play on the brand name. BMB took a minority shareholding in the company in 2011 and works as its strategic and creative consultant.
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