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PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama, to encourage...
Puma has created an online tool called Dance Dictionary to promote its Sync range of fragrances. The campaign, by Grey London, sees Puma collaborate with freestyle dancers to compile a dance lexicon. People can use the dictionary to create messages and share them through social networks and e-mail....
Nivea has launched a global campaign to promote its Active Age range of men s facial products. The activity, which was created by DraftFCB, is being rolled out across multiple channels including TV, digital and point-of-sale. The TV ad opens with a man staring at his reflection in a mirror before revealing...
Johnson Johnson is launching a campaign by TBWA\Chiat\Day. The TV spot, which first airs in the US on 6 May, shows families caring for each other while a voiceover talks about love. It was written by Michael Yagi and Gage Clegg, and art directed by Carolina Labi. Jeffery Plansker directed the spot...
ber has released an online ad to promote its range of beauty products. The spot was created by Superstructure London and shows a young man waking up in bed next to a woman with an old body but young face. The video is being seeded across hair and beauty websites, as well as sites such as Mumsnet. It...
Unilever has developed a YouTube channel to promote deodorant brand, Rexona, known as Sure in the UK, as part of its global 'Do:More' campaign.
Arena Media has picked up the media business for beauty and skin graft specialists Nanoblur.
Yves St Laurent is attempting to drive sales of its Radiance cosmetics range with a Facebook app that allows users to upload and beautify photos of themselves.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
A hair transplant company is in the later stages of a pitch for an agency to deliver a campaign around its UK launch.
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