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On the creative floor: BBH London

23 May 2013

An office that looked like an investment bank just wouldn't do once the agency embarked on a way of working that was more open and vibrant, Nick Gill writes.

Where did you get that name?

09 May 2013

As the trend of agency names moves from founders' initials to something altogether more abstract, we ask start-up owners to describe their inspiration.

On the creative floor: Mcgarrybowen New York

25 Apr 2013

The agency took a gamble by choosing a building full of empty storage docks and suspicious squatters in 2004, but Gordon Bowen was sold the moment he saw the view through the pane glass windows.

A new commercial contract

18 Apr 2013

The incoming IPA president, Ian Priest, will concentrate on advancing the cause of 'commercial creativity' during his two-year tenure.

The World's Leading Independent Agencies 2013: Ideal

12 Apr 2013

Brands need more than branding - they need a reputation, and to deliver this you need people who are not too attached to agency orthodoxy.

Planning all over the world

11 Apr 2013

UK account planning talent has long been sought after by agencies in other markets. Three UK-born planners offer an insight into their experiences around the world, while an Aussie provides his view of the discipline in London.

Diary - Piste off

05 Apr 2013

Some people will do anything for a free alcoholic drink and skiers in Austria this week were no different.

What marketers can learn from Hollywood

01 Apr 2013 | by Nick Meaney

The art of quantitative prediction is reshaping business, government and even Hollywood. Data-based decision-making is on the rise all around us.

Brands behaving badly

28 Mar 2013

The author Philip Graves explains the three psychological causes of poor ads.

Diary - World's longest dress

27 Mar 2013

Whoever thought Leeds was behind the times was perhaps a little wrong. Well yes, it might only be opening its first Apple store nine years after the London launch, but the city can now boast it hosted the world's longest dress, thanks to VCCP.

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