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Cheil hires WPP exec Chris Chalk to lead strategy

17 May 2013 | by Priyanka Mehra Dayal

Cheil Worldwide has hired WPP's Chris Chalk to run its European operations as president and chief strategy officer, as part of its ongoing efforts to boost its senior management team.

Blippar connects disjointed families, says MEC executive

17 May 2013 | by Louise Ridley

TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.

Leagas Delaney hires Fitzsimons and Crothers

17 May 2013 | by Priyanka Mehra Dayal

Leagas Delaney, the independent London-based agency, has hired the Irish creative duo David Fitzsimons and Peter Crothers as copywriters.

The Minimart wins £3m Sudocrem account

17 May 2013 | by Priyanka Mehra Dayal

Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.

Polycell gets cheeky in crack-filler campaign

17 May 2013 | by James Swift

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

Channel 4 "mating season" by 4Creative

17 May 2013

Channel 4 has produced a TV spot to promote its "mating season" collection of documentaries and dramas. The ad was created in-house at 4Creative and features Arthur, an old Galapagos tortoise whose wife has just died. The spot follows Arthur as he re-enters the confusing world of dating in the 21 st...

Polycell "no more unsightly cracks" by 18 Feet & Rising

17 May 2013

Polycell is releasing an ad by 18 Feet Rising to promote its new Quick Drying Polyfilla Spray product. In the spot, a son is instructed how to fill a crack in the wall by by his father, who, it turns out, is literally talking out of his arse. The spot will initially be released online with plans...

Life without a full stop

16 May 2013

SapientNitro introduces the concept of 'StoryScaping', where consumers become truly engaged and involved with a brand's campaign in a way that caters to their needs far beyond the possibilities of traditional advertising.

Marketers lack clarity on budgets and briefs, say agencies

16 May 2013 | by Rachel Barnes

Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during a pitch.

EE adds Dare to agency roster to develop digital

16 May 2013 | by Maisie McCabe

EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.

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