PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top
28 Sep 2012 | by John Owens
Comms directors will have to widen their skillset if they want to get a seat at the top table, PROs have claimed.
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Foxy Bingo is focussing on fans for the first time in its latest multi-million pound TV ad campaign.
Comms directors will have to widen their skillset if they want to get a seat at the top table, PROs have claimed.
WPP's chief executive remains confident that global ad spend will achieve growth of 4% plus in this maxi-quadrennial year, despite a sluggish first quarter leading rival network to revise forecasts down, but Sorrell admits to being "worried" about 2013.
Sir Martin Sorrell, chief executive of WPP, will be joined by Lord Sebastian Coe and Brazilian footballer Ronaldo on stage at Cannes Lions tomorrow for his annual debate, which this year focuses on the importance of live events.