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Army begins recruitment drive despite redundancies

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

Army "boots" by JWT

The Army is releasing a TV ad as part of a wider campaign called "step up" to recruit 10,000 soldiers and officers by the end of the year. The spot is shot from the perspective of a new recruit s boots and shows various situations a soldier may go through. The ad was created by JWT. It was written...

Polycell gets cheeky in crack-filler campaign

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

Polycell "no more unsightly cracks" by 18 Feet & Rising

Polycell is releasing an ad by 18 Feet Rising to promote its new Quick Drying Polyfilla Spray product. In the spot, a son is instructed how to fill a crack in the wall by by his father, who, it turns out, is literally talking out of his arse. The spot will initially be released online with plans...

Jackpotjoy "just for the Jackpotjoy of it" by Isobel

The online gaming company Jackpotjoy is releasing two interactive TV spots. The ads, created by Isobel, were shot in front of a live audience and take the form of a game show, hosted by former EastEnders acress Barbara Windsor. The ads depict tongue-in-cheek challenges such as "Which wheelie bin...

Race for Life "oi cancer" by MediaCom and Mother

Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support. The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via oicancer.org....

Jaguar "your turn" by Spark44

Jaguar is releasing a global advertising campaign to promote the launch of its F-Type sports car. The campaign was created by Spark44. A teaser ad for the car will debut on TV on 20 May, with the full version first airing on 25 May, and will run until July. The spot will also air in cinemas and be supported...

Stihl "polar station" by Publicis Conseil

The German power-tools manufacturer Stihl has released a TV ad as part of a campaign that also comprises press, radio and digital elements. The spot, by Publicis Conseil, is running across French TV channels and on YouTube. It shows a group of workers in the Arctic carving an ice garden using Stihl...

Marks & Spencer "make today delicious" by Rainey Kelly Campbell Roalfe/Y&R

Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel...

Samsung strikes placement deal with The Wanted

Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.

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