#aoty12: Promotional Marketing Agency of the Year - Best of the Rest
11 Dec 2012 | by Stuart Derrick
For an agency that is only six years old, Initials continues to improve and shine.
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The agency went from strength to strength in 2012, cultivating significant new-business wins and devising ways to continuously evaluate the effectiveness of its campaigns.
For an agency that is only six years old, Initials continues to improve and shine.
BBH has won Marketing's coveted Ad Agency of the Year award for the first time in seven years.
In just a few days' time, Marketing will reveal the winners of its annual Agency of the Year awards.
Marketing is close to announcing the winners of its annual Agency of the Year awards, and for the first time we reveal the agencies to make each shortlist.
WPP has posted first half pre-tax profits of £357.7m and has confirmed it will move its headquarters back to the UK for tax purposes subject to shareholder approval.
Creative and planning directors from Marketing Agencies Association (MAA) member agencies are to get involved in a Government-backed loans and mentoring initiative to help people under-25 start businesses.
Publicis Groupe has reported a 19.6% rise in first-half pre-tax profits to €384m (£300m), despite the loss of the General Motors (GM) media contract and a slowdown in organic growth.
Omnicom, the world's second-largest advertising group, has reported a 2.2% rise in second-quarter net income to $282.7m (£180.6m), although its revenue growth was the slowest since Q4 2009.
WPP has reported revenues climbed 7% in the first four months of 2012, with growth continuing into May, while booking a $50m-plus gain on an investment in Facebook marketing business Buddy Media.