The Marketing Store builds experiential offering
03 Feb 2011 | by Daniel Farey-Jones
Brand activation agency The Marketing Store has appointed Luffa Khnom as head of a new experiential division.
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Think BR: COI spend has saved lives and money
04 Aug 2010 | by Hamish Pringle
The Goverment's reasoning behind radical cuts at the COI is flawed and, for those concerned, frustrating and galling, but the opportunity to generate further evidence of advertising's effectiveness should now be grasped, writes Hamish Pringle, director general of the IPA.
Bellwether reports spending up for first time in ten quarters
19 Apr 2010 | by Anne Cassidy
LONDON - Optimism in the wider economy is translating into increased ad budgets with marketing spend up for the first time in two-and-a-half years, according to the latest IPA/BDO Bellwether report.
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