Campaign case study: Brandon generates interest in Explorer 9
08 Mar 2013 | by Francesca Rice
Microsoft asked 3 Monkeys Communications to devise a fully integrated campaign that would position Internet Explorer 9 as an innovative must-have browser.
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Reputation survey: Public regard for BBC undermined by Savile scandal
24 Apr 2013 | by PRWeek reporters
People have lost faith in the corporation's impartiality since the Jimmy Savile scandal broke, although it remains the media organisation with the best reputation
Campaign case study: Youngsters wowed by C4's Utopia series
04 Mar 2013 | by John Owens
Channel 4 wanted to raise awareness and support on social media from TV journalists and cultural commentators for its thriller series Utopia, driving viewers to the launch episode.
Sport/Fashion: Adidas opts to go underground
25 Jan 2013 | by Kate Magee
Adidas hired John Doe to promote two special events it had set up as part of its Adidas Underground series of events associated with the London 2012 Olympics. John Doe had to generate media coverage during a saturated cultural period.
Public Sector: Children inspire Murray's homecoming
13 Dec 2012 | by Kate Magee
After tennis player Andy Murray won the US Open Men's Singles, his first Grand Slam title, Stirling Council wanted to organise a homecoming celebration.
The Big Interview: Gavin Esler - The art of great storytelling
18 Oct 2012 | by Kate Magee
After 37 years in media and usually asking the tricky questions, the long-serving Newsnight presenter has the tables turned on him by Kate Magee.
Hit or Miss? Royal couple sue French magazine over topless pictures of Kate
21 Sep 2012
Clarence House responded to the publication of photographs of the Duchess of Cambridge sunbathing topless with a strongly worded statement calling the invasion of privacy 'grotesque', 'totally unjustifiable' and likening it to the press' treatment of Princess Diana.
The week in media
14 Sep 2012
Elle has launched its first mobile site in response to the increasing number of users viewing content on their phones. The mobile site, which is now live, has been built in response to 'increasing demand' from Elle readers and digital users for premium content on multiple platforms. Read more...
Media: Sixties radio launch an absolute success
01 Jun 2012 | by John Owens
National station Absolute Radio launched digital brand Absolute Radio 60s to complement its other digital stations.
Laura McKechan: Mastering the art of war
17 May 2012
Imperial War Museum London's comms chief is gearing up for the site's renovation and the centenary of World War One. Adam Hill reports.
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