Coca-Cola Enterprises readies European 'sustainability story' drive
28 Feb 2013 | by John Owens
Coca-Cola Enterprises has recruited Lexis for European work to highlight its efforts to go green.
Click
to remove filters
The events of the past few weeks have shocked the British food industry and dented consumer confidence in what has long been one of the safest and highest quality food supply chains in the world.
Coca-Cola Enterprises has recruited Lexis for European work to highlight its efforts to go green.
Big-name brands in the baking industry have handed a six-figure account to The Red Consultancy to promote the health benefits of bread.
Greek food company Gaea has appointed Three Sixty Degrees PR as its first UK public relations agency.
Times have changed, and a new breed of brands are introducing new ways to communicate with customers, gaining ground on the global mega-corporations that still seem to dominate most industries.
The wine and spirits industry is mustering a two-pronged public affairs and consumer PR fight against David Cameron's attempt to introduce a minimum price for alcohol.
Iceland's chief executive Malcolm Walker appeared on BBC One's Andrew Marr Show on Sunday as the horsemeat scandal developed.
The makers of a high-end soft drink are seeking agency help to take it to a wider, less exclusive audience.
The comms adviser to Iceland has said his chief executive Malcolm Walker decided to speak to the media on the horsemeat issue, firing in the direction of local government, because he was 'angry' at the chain being 'tarred'.
The Marine Stewardship Council (MSC) has appointed Surname & Surname to build the organisation's consumer profile and promote ocean sustainability.