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The UK food industry is yet to produce a joint comms strategy to deal with the fallout from the 'horseburger' affair, as investigations continue over how horsemeat ended up in beefburgers on sale in supermarkets.
Subway has brought in Good Relations Political Communications to lead a campaign to fight back against the Government's reversal of the much-derided 'pasty tax'.
McDonald's UK vice-president comms Nick Hindle has been promoted to become senior vice-president corporate affairs.
Official backers of London 2012 see brand reputation increase ahead of non-sponsors.
There has been more talk than action on measurement in PR in the past couple of decades. Kate Magee attended the recent AMEC conference to hear the latest proposals.
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.
Pizza Hut has chosen Lexis to handle its retained consumer work as it looks to fight off competition from fast-growing rivals.
Little Chef has appointed Parker Hobart as its retained consumer agency, as it 'aims to return to former glories'.
