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Luta drafts in Diffusion for global sportswear launch

Luta, the Brazilian sportswear brand that gives half its profits to charity, has drafted in Diffusion as it takes to the global stage.

Fiona Noble returns to comms at Quintessentially

Former Weber Shandwick high-flyer Fiona Noble has resurfaced at Quintessentially Communications.

PHA Media to promote online retailer Kaleidoscope

Online and mail order retailer Freemans Grattan Holdings has brought in PHA Media to promote its Kaleidoscope clothing brand.

Shine grabs Cos social media account

Cos, the high-end fashion retailer, has appointed Shine Communications to develop and drive a strategic social media campaign.

In-depth: last week's PR features and analysis

Our long reads this week included the FTSE 100 social media index, a reputation survey on the horsemeat scandal and an exclusive profile of Jeremy Beadles, corporate relations director at brewer Heineken.

Sport/Fashion: Adidas opts to go underground

Adidas hired John Doe to promote two special events it had set up as part of its Adidas Underground series of events associated with the London 2012 Olympics. John Doe had to generate media coverage during a saturated cultural period.

Esprit appoints Exposure as UK agency of record

Fashion brand Esprit has appointed Exposure to handle its UK press and publicity.


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