McDonald's Nick Hindle promoted to senior vice-president corporate affairs
30 Oct 2012 | by Matt Cartmell
McDonald's UK vice-president comms Nick Hindle has been promoted to become senior vice-president corporate affairs.
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Subway calls in help over Government's 'pasty tax' U-turn
30 Oct 2012 | by Matt Cartmell
Subway has brought in Good Relations Political Communications to lead a campaign to fight back against the Government's reversal of the much-derided 'pasty tax'.
Official London 2012 sponsors outperform brand rivals
26 Jul 2012 | by PRWeek reporters
Official backers of London 2012 see brand reputation increase ahead of non-sponsors.
Why PR professionals need to learn the language of the boardroom
04 Jul 2012 | by Kate Magee
There has been more talk than action on measurement in PR in the past couple of decades. Kate Magee attended the recent AMEC conference to hear the latest proposals.
Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.
Pizza Hut appoints Lexis for consumer brief
09 May 2012 | by John Owens
Pizza Hut has chosen Lexis to handle its retained consumer work as it looks to fight off competition from fast-growing rivals.
Little Chef brings in Parker Hobart for consumer work
11 Apr 2012 | by Matt Cartmell
Little Chef has appointed Parker Hobart as its retained consumer agency, as it 'aims to return to former glories'.
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