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PRWeek speaks to Nissan's CVP global marcoms Simon Sproule about his sponsorship of Formula 1 team champions Red Bull Racing.
Following LOCOG's big wins at the PRWeek Awards, Kate Magee caught up with Seb Coe, Jackie Brock-Doyle and Joanna Manning-Cooper to find out more about the London 2012's comms strategy success.
Jackie Brock-Doyle, LOCOG's director of comms and public affairs, is a formidable communicator who had an iron grip on the London 2012 organising committee's comms output.
2012 was an extraordinary year for the UK. To recognise this, PRWeek broke with the tradition of awarding Campaign of the Year to a PRWeek Award category winner.
Blue Rubicon had yet another impressive year. Despite a difficult economic backdrop it increased its income by 16 per cent, and profit margin to 26 per cent.
The National Trust has great brand awareness, but its ambition to reach five million members by 2020 inspired the team to make big changes to its comms strategy.
The overwhelming majority of the public believes that London 2012 was a success, with particular praise reserved for the athletes and organiser LOCOG.
Jeppe Gjervig Gram, one of the writers of the hit Danish political TV drama Borgen, has told PRWeek that gender inequalities still exist in the political world.
In the final hours before London 2012 kicked off, Kate Magee visited the London Media Centre to take a look behind the scenes and soak up the atmosphere.
The sun has finally arrived. Staff at healthcare agency Pegasus PR must be making the most of their newly revamped offices, which are just a stone's throw from the beach.
