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GolinHarris wins Cadbury UK consumer account

GolinHarris has been tasked with handling Cadbury's entire UK consumer PR work, as the brand plans a raft of new products in 2013.

Wrigley hires 90TEN's Matt Kent for oral health focus

Wrigley has hired a senior health comms specialist to oversee a programme promoting the benefits of chewing gum to dentists, as part of a wider oral health focus for the brand.

Official London 2012 sponsors outperform brand rivals

Official backers of London 2012 see brand reputation increase ahead of non-sponsors.

Brazen to 'bring out the cake' for McVitie's

A campaign to promote McVitie's cakes as a summer snack of choice has been handed to Brazen.

Food and Drink: Coffee creates a stir to deliver message

The British Coffee Association (BCA) was becoming increasingly concerned about negative media reports about the health risks of coffee.

Kraft Foods UK names agencies on lucrative consumer PR roster

Kraft Foods has selected five agencies for its consumer PR roster to work across the company's UK business.


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