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Partners Andrews Aldridge hires strategy director

Partners Andrews Aldridge has appointed Wunderman's Erminia Blackden as a strategy director.

Nivea "man of the match" by CMW

Nivea has kicked off a campaign to relaunch its Originals range. The work highlights the brand's position as the male grooming supplier to the England and Dutch Eredivisie football teams by giving people the chance to feel like the man of the match. CMW created a video for the campaign, which will be...

R/GA London creates YouTube channel for Rexona

Unilever has developed a YouTube channel to promote deodorant brand, Rexona, known as Sure in the UK, as part of its global 'Do:More' campaign.

YSL creates Facebook app to promote Radiance range

Yves St Laurent is attempting to drive sales of its Radiance cosmetics range with a Facebook app that allows users to upload and beautify photos of themselves.

When to respond to social media chat

Can utilising social media comments be a long-term ad strategy for brands, Jeremy Lee wonders.

AkzoNobel appoints Rapp to £10m global digital brief

AkzoNobel has appointed Rapp to handle its £10 million international digital account across a portfolio of brands including Dulux.

Proximity scoops Clearblue digital

Clearblue, the pregnancy and fertility products brand, has appointed Proximity London to handle its global digital account.

Reckitt Benckiser reviews global digital ad roster

Reckitt Benckiser is conducting a review of its global digital advertising business.

Glue Isobar wins AkzoNobel DIY digital creative account

AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio of DIY products.

Unilever appoints R/GA to global deodorant brief

Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant brand (known as Sure in the UK).

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