LBi celebrates Agency of the Year success with video
17 Dec 2012 | by Staff
LBi has marked winning Marketing's Digital Agency of the Year prize with a video featuring its agency brand mascot, the unicorn.
Adam & Eve did it, as have AKQA, LBi and McGarry Bowen, but selling your business is a big decision that can fail to meet expectations unless your goals are clearly defined from the outset.
LBi has marked winning Marketing's Digital Agency of the Year prize with a video featuring its agency brand mascot, the unicorn.
Mini, the BMW-owned car marque, has consolidated its integrated account into Iris.
Publicis Groupe has confirmed it has bought digital agency Outside Line in order to bolster the digital capabilities of Saatchi & Saatchi.
Publicis Groupe chief executive Maurice Lévy has posted an eccentric video address to the world on YouTube that reviews a year in which his company acquired BBH and LBi and looks ahead to 2013.
JWT London has picked up the UK digital account for Andrex, the Kimberly-Clark toilet-tissue brand.
This year's winner refuses to slow down the pace of its creative innovation or its global expansion, as a result of achieving strong organic growth and a host of new clients, writes Sarah Shearman.
In June this year AKQA started a new chapter in its history, when WPP agreed to acquire it. The deal sent shockwaves through the industry as the highly awarded agency came off the market.
A combination of 18 new clients accounting for fees of more than £36m, eye-catching campaigns and strong sales metrics made for a memorable past year for OgilvyOne, writes Matthew Chapman.
BBH has won Marketing's coveted Ad Agency of the Year award for the first time in seven years.