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Daily Mirror to give cash back to readers through shopping website

LONDON - The Daily Mirror has launched an affiliate marketing scheme called MirrorCashback, giving shoppers a choice of 1,400 retailers including high-street names such as Tesco, WH Smith and Boots.

Unlocking the potential of affiliate marketing

Spokesmen from Whitbread, Hilton and OMG are among the industry-leaders revealing the risks and rewards of affiliate marketing in this free online video. With marketing budgets under increasing pressure hear how your business could capitalise on the relative trackability and cost-efficiency of affiliate...

Interview with McDonald's chief marketing officer opens Virtual Fair

LONDON - Marketing has launched a Virtual Fair, offering marketers the chance to learn about the latest consumer-engagement techniques through video interviews with industry experts.


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