Apple launches interactive textbooks for iPad
20 Jan 2012 | by Sarah Shearman
Apple is stepping up its education publishing business with the launch of interactive textbooks for its iPad devices and a self-publishing tool.
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Think BR: Whose app is it anyway? The IP issues in apps
20 Jan 2012 | by Arty Rajendra and Rosie Burbidge
If you're launching an app you should be prepared for possible IP infringement, write Arty Rajendra, partner, and Rosie Burbidge, associate at Rouse Legal.
2012 CES offers a glimpse into the future for brands
19 Jan 2012
The annual technology showcase is the place to spot the potential of recent tech developments. William Lidstone shares this year's highlights.
Tablets creating new relationships with consumers, says IAB
09 Dec 2011 | by Sarah Shearman
Tablets will not replace laptops and desktops, but have carved out their own niche relationship with consumers, according to new research from the Internet Advertising Bureau (IAB).
Microsoft attempts to woo app developers with new Windows Store
07 Dec 2011 | by Sarah Shearman
Microsoft is looking to attract developers to build apps for its forthcoming Windows 8 operating system, as the tech giant steps up the rivalry with Apple and Google.
Starbucks launches mobile payments app
24 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Starbucks, the coffee chain, is installing a mobile payment system in the form of an iPhone app into 700 of its outlets across the UK and Ireland, following a successful US roll-out.
Apple eyes fresh marketing team for App Store relaunch
08 Nov 2011 | by Nicola Clark
Apple is hiring a digital marketing team to lead the reinvigoration of its App Store by making it a more attractive proposition both to brands and consumers in the face of growing competition.
Elle magazine creates app and campaign for Nokia 700
14 Oct 2011 | by Sophie Maden
Elle magazine has created an app and marketing campaign to promote Nokia's latest smartphone, the Nokia 700.
Apple hype falls flat as iPhone 5 fails to materialise
05 Oct 2011 | by Matthew Chapman
Consumers expecting another leap forward at Apple's latest product launch after rumours of an 'iPhone 5' were left underwhelmed after the tech company unveiled an update to the iPhone 4.
C4 brings out dedicated 4oD iPhone app
02 Sep 2011 | by Oliver Luft
Channel 4 today (2 September) launched an updated version of its free 4oD "catch-up" app, which now makes it possible to watch the network's programmes on an iPhone.
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