Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.
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Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton, chief digital officer, WCRS.
Think BR: Brands must play part to build trust in apps
02 Apr 2012 | by Rimma Perelmuter
The mobile industry has to make sure it protects consumers' privacy while driving engagement, writes Rimma Perelmuter, executive director, MEF.
Think BR: Social TV - choose your own adventure
27 Feb 2012 | by Guillermo Christen
The term social TV has been around for a while but a degree of debate has arisen about its relevance as a concept, writes Guillermo Christen, head of product development, content discovery, Red Bee Media.
Think BR: Whose app is it anyway? The IP issues in apps
20 Jan 2012 | by Arty Rajendra and Rosie Burbidge
If you're launching an app you should be prepared for possible IP infringement, write Arty Rajendra, partner, and Rosie Burbidge, associate at Rouse Legal.
Think BR: A shopper's paradise
23 Dec 2011 | by Tim Watson and Richard Matthews
Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica.
Think BR: It takes two to tango
25 Oct 2011 | by Guy Phillipson
The UK leads the world in online advertising but the marketplace and the technology behind it are changing fast, writes the IAB's Guy Phillipson.
Think BR: Lose the 'gamification' label
16 Jun 2011 | by David Rose
If brands want to harness the marketing power of gaming they need to look further than 'gamification', writes David Rose, chief executive, We R Interactive.
View from the Valley: Ownership, not money, makes the Valley go round
07 Jun 2011 | by Cameron Yuill
Most people head to the Valley in search of more than just cash, writes AdGent Digital's Cameron Yuill.
CREATIVE STRATEGY: Google's new campaign? 'Ah lahk-i allot'
28 Apr 2011 | by Simon S Kershaw
Word-nerd. Bibliophile. Dictionary-reader. You'd expect a copywriter to love their language. And therefore, a campaign hanging on the playful use of English would appeal. And it does. But I suspect that I'm not the only one.
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