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Axing a long-running creative strategy is never an easy call for a marketer to make.
A mash-up of social, local and mobile, SoLoMo is about getting nearby information on demand, wherever you may be. But what's in it for brands? Stuart Derrick investigates.
Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.
Are marketers using apps as a sticking plaster to hide the fundamental flaws in their digital strategy?
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