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Littlewoods "spring/summer 2013" by St Luke's

Littlewoods is releasing its first above-the-line spring/summer campaign since 2009 to coincide with the launch of Myleene Klass debut swimwear collection. An interactive TV spot by St Luke s shows Klass emerging from the sea before turning her friends swimsuits into beachwear. During the Shazam-enabled...

Barclaycard "Toys Unleashed game" by Dare

Following the release of its TV ad last week, Barclaycard has launched an augmented-reality game created by Dare. The app uses skin-tracking technology that means its characters are only activated in someone s hand or anywhere that is "skin"-coloured. Players can use their smartphones to play with...

Activision Publishing 'Call of Duty: Black Ops II' by 72andSunny

Activision has released an international launch campaign for 'Call of Duty: Black Ops II'.

Great British Art Debate 'Pocket Art Gallery' by AllofUs

AllofUs has created a free mobile app that allows users to access galleries across the country, virtually curate their own one and position artworks in their surroundings.

Women's Refuge NZ 'Donate Your Words' by Saatchi & Saatchi

Saatchi & Saatchi has created a campaign to raise awareness for the Women's Refuge Crisis Line.

Mercedes-Benz 'City Golf app' by Weapon7

Weapon7 has created a golf-themed app that supports the car marque's support for The Open Championship.

BMW 'Ultimate Track' by Engine/Dare

Dare has created BMW's first UK gaming app, BMW Ultimate Track, to promote the launch of the new BMW 3 Series in the context of the company's sponsorship of London 2012.

Dove 'makeover activaion' by Ogilvy & Mather UK

A new social media advertising campaign for Dove aims to give women the chance fight back against ads about muffin tops and belly bulges, and embrace positive beauty messaging.

Transport for London 'app' by R/GA London and New York

R/GA has developed a mobile application to help reduce congestion and improve the health of Londoners.

Art Fund 'art guide' by 101

Art Fund, the national fundraising charity that helps museums and galleries to buy and show art, has launched a smartphone app allowing users to find art anywhere in the UK.

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