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Wrigley to launch three new variants in 2011

Wrigley is bidding to lure in new consumers with a trio of revamped gum products next year, with claimed health benefits.

CREATIVE STRATEGY: An idea from RNIB with a happy ending for children

Winnie the Pooh's little songs... Peter Pan's swashbuckling adventures... and Fungus the Bogeyman's life of boils and slime - with a book on your lap, you can carry a child on a journey into all kinds of imagined worlds.

Horlicks kicks off £3m winter campaign

Horlicks, the hot drink brand, has launched a £3m campaign called "made for evenings" that target consumers who want to relax in the evenings.

Weight Watchers to highlight system overhaul

Weight Watchers is readying a £28m post-Christmas marketing campaign to tell consumers it is replacing its calorie-based points system.

Very.co.uk bids to interest young mothers

Very.co.uk is this week directing its resources at young mothers with a campaign that unveils an online maternity and baby fashion show, due to take place on 13 October.

Virgin Holidays 'rockstar service' by MCBD/Elvis

Virgin Holidays has launched the next phase of its 'rockstar service' campaign.

Barclays Corporate launches with consumer-style ads

Barclays has unveiled a new advertising campaign to promote the Barclays Corporate division, which is aimed at larger corporations.

Nestlé to launch Nescafé Original 3in1 in the UK

Nescafé is targeting the under-25 market with the launch of Nescafé Original 3in1, a combination blend of coffee, whitener and sugar.

Three in cash incentive to build One Plan awareness

Three is launching a cash prize incentive to push consumers in-store as part of a brand-awareness campaign for its new tariff, The One Plan.

CREATIVE STRATEGY: Sky attempts to conjure a fairy-tale ending

Simple. Charming. Well-crafted. Simon Kershaw asks are these words you'd associate with advertising from Sky?

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