Wrigley is bidding to lure in new consumers with a trio of revamped gum products next year, with claimed health benefits.
02 Dec 2010
| by Simon S Kershaw
Winnie the Pooh's little songs... Peter Pan's swashbuckling adventures... and Fungus the Bogeyman's life of boils and slime - with a book on your lap, you can carry a child on a journey into all kinds of imagined worlds.
Horlicks, the hot drink brand, has launched a £3m campaign called "made for evenings" that target consumers who want to relax in the evenings.
Weight Watchers is readying a £28m post-Christmas marketing campaign to tell consumers it is replacing its calorie-based points system.
Very.co.uk is this week directing its resources at young mothers with a campaign that unveils an online maternity and baby fashion show, due to take place on 13 October.
08 Sep 2010
Virgin Holidays has launched the next phase of its 'rockstar service' campaign.
06 Sep 2010
| by Jennifer Whitehead
Barclays has unveiled a new advertising campaign to promote the Barclays Corporate division, which is aimed at larger corporations.
Nescafé is targeting the under-25 market with the launch of Nescafé Original 3in1, a combination blend of coffee, whitener and sugar.
Three is launching a cash prize incentive to push consumers in-store as part of a brand-awareness campaign for its new tariff, The One Plan.
22 Jul 2010
| by Simon S Kershaw
Simple. Charming. Well-crafted. Simon Kershaw asks are these words you'd associate with advertising from Sky?