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CREATIVE STRATEGY: An idea from RNIB with a happy ending for children

02 Dec 2010 | by Simon S Kershaw

Winnie the Pooh's little songs... Peter Pan's swashbuckling adventures... and Fungus the Bogeyman's life of boils and slime - with a book on your lap, you can carry a child on a journey into all kinds of imagined worlds.

CREATIVE STRATEGY: Sky attempts to conjure a fairy-tale ending

22 Jul 2010 | by Simon S Kershaw

Simple. Charming. Well-crafted. Simon Kershaw asks are these words you'd associate with advertising from Sky?

It's Cannes, but not as we knew it...

19 Jun 2008 | by Cordell Burke

The world has moved on and with it so have all the awards. But why is UK direct marketing not delivering quite like it used to? asks Cordell Burke, executive creative director at Tequila\.

More than just a catalogue

16 Mar 2007 | by Paul Keers

The world of publishing is evolving at an alarming rate. Many publications are developing online and branded content offerings in an attempt to increase engagement with readers, writes Paul Keers, editorial director at Axon Publishing.

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