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More Th>n is dropping its Morgan Freeman-impersonating brand character, More Th>n Freeman, in favour of a marketing strategy centred on rewarding its customers.
The RAC is promising to be the "motorist's champion" with a marketing strategy that will feature the breakdown specialist looking to recruit new customers with free-fuel incentives.
A "threatening" Cancer Research UK direct mail ad has been censured by the advertising watchdog for not being clearly identifiable as marketing material.
MoneySupermarket is the latest price comparison website to launch a New Year campaign, with a Hollywood-style TV ad showing a man buoyed by his insurance savings joining a space expedition.
Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.
John Lewis is looking to challenge Debenhams' designer credentials with a £3m marketing campaign to promote its new fashion and home collections, including a premium range designed by Alice Temperley.
Insurance brand Direct Line is overhauling its marketing strategy in favour of a more serious, service-focused approach.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
The Department of Health has launched its first Change4Life ad focused solely on encouraging sensible alcohol consumption.
Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.
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