Direct Line axes comedy ads for service-led approach
31 Aug 2012 | by Alex Brownsell
Insurance brand Direct Line is overhauling its marketing strategy in favour of a more serious, service-focused approach.
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Daleks, Frank Gallagher from Shameless, Gary Barlow and Noddy are projected on to buildings in a £10 million campaign for YouView by Adam & Eve/DDB.
Insurance brand Direct Line is overhauling its marketing strategy in favour of a more serious, service-focused approach.
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