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GHD approaches agencies for direct and digital review

28 Oct 2010 | by Sara Kimberley

GHD, the global haircare appliances brand, is holding a review for its direct and digital account.

GHD hands direct marketing account to PAA

07 Oct 2010 | by Matt Williams

GHD, the global haircare appliances brand, has appointed Partners Andrews Aldridge to handle its direct marketing.

Ikea appoints Lida to lead loyalty programme

20 Jul 2010 | by Joe Thomas

Ikea has appointed Lida to take control of its Ikea Family loyalty programme in the UK and Ireland following a pitch handled by the AAR.

Ikea revamps strategy in loyalty focus

20 Jul 2010 | by Joe Thomas

Ikea UK and Ireland is set to overhaul its consumer-loyalty scheme, as part of a rethink of its below-the-line marketing strategy.

Master, Nadav and Telfer Triumph at Campaign Photo Awards

07 Jul 2010 | by Suzanne Bidlake

Big name photographers Kiran Master, Nadav Kander and Alex Telfer were among the Gold winners at the Campaign Photo Awards, announced this week.

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

There are growing opportunities to link physical interactive experiences with mobile networks

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future

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