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Athletics body UKA names Goodform as CRM agency

25 Jun 2009 | by Staff

LONDON - UKA, the governing body for athletics, has appointed sports CRM specialist Goodform as its new CRM Agency.

Swinton appoints JaywingDMG to customer data task

18 Jun 2009 | by Staff

LONDON - Swinton, a leading insurance broker, has appointed data and marketing specialist JaywingDMG to improve its motor policy acquisition.

Nectar introduces first TV ad in five years

10 Jun 2009 | by Joe Thomas

LONDON - Nectar is mounting a brand-led campaign that marks the loyalty card scheme's first appearance on TV screen for five years.

Tesco uses Clubcard data to target emails

02 Jun 2009 | by Joe Thomas

LONDON - Tesco is using Clubcard data to target shoppers via email marketing for the first time.

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