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Experian adds new classifications to Mosaic 2009

30 Jun 2009 | by Staff

LONDON - Yesterday's Captains, Streetwise Kids and Crash Pad Professionals are among the new consumer profiles to be added to Experian's widely used Mosaic system.

Neolane software unifies inbound and outbound offers

25 Jun 2009 | by Staff

LONDON - Marketing software company Neolane has brought out software that can serve customers with personalised offers across both inbound and outbound channels.

Alchemetrics launches dynamic questioning tool

25 Jun 2009 | by Staff

LONDON - Alchemetrics, the data company, has developed a tool that lets organisations ask their customers new questions each time they make contact via a call centre or the web.

Athletics body UKA names Goodform as CRM agency

25 Jun 2009 | by Staff

LONDON - UKA, the governing body for athletics, has appointed sports CRM specialist Goodform as its new CRM Agency.

Profitable, cost-effective and trusted B2B marketing

22 Jun 2009 | by SpeakersChannel.tv

Filmed at Marketing's 2009 B2B conference, this video features backstage interviews and presentations from the highest-rated speakers present. These include representatives of organisations such as IBM, Allianz and Nectar Business.

Emap Data and Insight co-chief leaves

19 Jun 2009 | by Daniel Farey-Jones

LONDON - Neil Bradford, the co-chief executive of publishing group Emap's data and insight division, has left the company.

Marketers' access to social network user data comes under EC scrutiny

18 Jun 2009 | by Dan Leahul

LONDON - Privacy watchdogs in Europe are taking aim at Facebook's policy of "open", which allows third-party developers to create applications for users by mining their personal data, suggesting that tighter regulations need to be in place for all social networks.

Swinton appoints JaywingDMG to customer data task

18 Jun 2009 | by Staff

LONDON - Swinton, a leading insurance broker, has appointed data and marketing specialist JaywingDMG to improve its motor policy acquisition.

Nectar introduces first TV ad in five years

10 Jun 2009 | by Joe Thomas

LONDON - Nectar is mounting a brand-led campaign that marks the loyalty card scheme's first appearance on TV screen for five years.

Mike Danson to take control of TMN through reverse takeover

05 Jun 2009 | by Daniel Farey-Jones

LONDON - TMN Group has agreed a reverse takeover of Mike Danson's Progressive Digital Media Group, giving him control over 85% of the company.

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