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Personal shopping is on the brink of taking on a whole new meaning. The advancement of mobile technology and the information held on individuals' shopping histories means product prices could soon adapt as shoppers walk up and down their supermarket aisle.
Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
EBay is reportedly dividing up its data into shopping segments in a move to offer it out to marketers to help them target ads at consumers on non-eBay sites.
Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.
The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow.
The EU has delayed the vote on a controversial reform of data protection laws, which seek to implement a single law across all 27 member states.
Tesco's Price Promise is under threat, with rivals Sainsbury's and Morrisons seeking to get ads for the price match banned and the ad watchdog launching an investigation into the initiative.
Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Tesco is testing a TV and movie service through its Blinkbox platform, which will be free to Clubcard holders.
