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The new era of collaboration

NHS changes will see local doctors taking more commissioning decisions from this week. But what will this mean for pharma marketers? Adam Hill finds out.

My agenda: Sarah Cohen

Changing public attitudes towards mental health.

The Big Picture: Healthcare PR

Tablet use, fast broadband and the ease of online sharing mean campaigns incorporating a great pic or piece of film often achieve high awareness. Here's a striking example...

Follow these healthcare tweeters

PR Week highlights three tweeters in Healthcare you should be following.

Healthcare PR - May 2010

How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.

Healthcare PR - May 2009

How hospitals' PR teams have fought back against C-Difficile. Plus - the challenge of reaching doctors online


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