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Luta drafts in Diffusion for global sportswear launch

Luta, the Brazilian sportswear brand that gives half its profits to charity, has drafted in Diffusion as it takes to the global stage.

Pegasus called in for Soft & Gentle and Cuticura consumer drive

Pegasus has been brought in to handle a major consumer PR drive for two personal care brands, Cuticura and Soft & Gentle, on a retained basis.

Fiona Noble returns to comms at Quintessentially

Former Weber Shandwick high-flyer Fiona Noble has resurfaced at Quintessentially Communications.

Zeno Group expands senior team with Rachel Vrettos hire

Zeno Group has expanded its UK-based senior team with the hire of Rachel Vrettos to lead its healthcare division.

Rain Communications appointed to promote Victoria businesses

Rain Communications has been called in to help promote a business improvement district in a key part of central London.

The Red Consultancy creates deputy CEO role for Amanda Duncan

The Red Consultancy has made Amanda Duncan deputy CEO as part of a reshuffle following the departure of Andrew Baiden.

MGA appoints Fleishman-Hillard to raise Little Tikes toy brand profile in UK

MGA Entertainment has called in Fleishman-Hillard to grow its Little Tikes toy brand in the UK.

5 things we learned from Mobile World Congress

The annual high profile trade show for the mobile industry took place a couple of weeks ago. Kate Magee and Peter Bowles, creative MD at tech agency Dynamo, look at the key ideas to emerge from the conference.

Confused.com puts work with Cake out to repitch

Confused.com is repitching its consumer PR work as it attempts to create a more integrated marcoms offer.

PRCA launches regional awards with Lords Chadlington and Black as chairs

Huntsworth CEO Lord Chadlington and executive director of the Telegraph Media Group Lord Black are to spearhead new nationwide PRCA awards intended to show that 'excellence is not bound by the M25'.

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