27 May 2010
| by Ben Bold
LONDON - Kylie Minogue has helped boost Unilever's bottom line today following a public endorsement of its 100-year-old beauty cream Pond's.
09 Dec 2009
| by Jennifer Whitehead
LONDON - Brands should encourage consumers to complain when they are dissatisfied, with the proviso that they respond to the complaint and repair the damage, a new study has found.
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
LONDON - Boots and Waitrose have been criticised for not doing enough to use sustainable palm oil in a WWF report that praises Sainsbury's efforts to limit the environmental damage incurred by its production.
20 Aug 2009
| by Jennifer Whitehead
LONDON - London commuters suspecting they might have been robbed should check twice before raising the alarm, as TalkTalk runs a campaign to distribute £100,000 by reverse pick-pocketing.
28 Jul 2009
| by Sarah Crawley-Boevey
LONDON - Nike has been forced deeper into a PR disaster after agreeing to return confiscated videotapes of one of its basketball player ambassadors getting "dunked" by an unknown youngster.
27 Jul 2009
| by Sarah Crawley-Boevey
LONDON - Tesco has stepped up its commitment to environmental issues by announcing plans to create allotments for recession-hit customers who want to grow their own vegetables.
16 Jul 2009
| by Rachael Gallagher
LONDON - Social networking specialist Comment Technologies is launching a community site for Dorset-based luxury chocolates brand Chococo, which will be used to generate marketing data.
24 Jun 2009
| by Staff
LONDON - Upmarket home furnishings store Habitat has apologised after it tried to promote offers at its stores with mentions of the Iranian elections and iPhone on its Twitter feed.
30 Apr 2009
| by Dan Leahul
LONDON - Volvo has appointed Mindshare to deliver its natural search, digital PR and social media strategy for 2009 and beyond in the UK.