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Unilever enjoys Kylie bounce

LONDON - Kylie Minogue has helped boost Unilever's bottom line today following a public endorsement of its 100-year-old beauty cream Pond's.

Are customer complaints on Twitter good for brands?

LONDON - Brands should encourage consumers to complain when they are dissatisfied, with the proviso that they respond to the complaint and repair the damage, a new study has found.

Marketing to engage today's digitally-savvy youth market

Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.

Sustainable palm oil report criticises Boots and Waitrose

LONDON - Boots and Waitrose have been criticised for not doing enough to use sustainable palm oil in a WWF report that praises Sainsbury's efforts to limit the environmental damage incurred by its production.

TalkTalk courts controversy with £100k stunt involving ex-pickpocketers

LONDON - London commuters suspecting they might have been robbed should check twice before raising the alarm, as TalkTalk runs a campaign to distribute £100,000 by reverse pick-pocketing.

PR mess continues for Nike as it returns banned tapes

LONDON - Nike has been forced deeper into a PR disaster after agreeing to return confiscated videotapes of one of its basketball player ambassadors getting "dunked" by an unknown youngster.

Tesco seeks permission to offer allotments to cash-strapped consumers

LONDON - Tesco has stepped up its commitment to environmental issues by announcing plans to create allotments for recession-hit customers who want to grow their own vegetables.

Comment Technologies launches community site for chocolate brand

LONDON - Social networking specialist Comment Technologies is launching a community site for Dorset-based luxury chocolates brand Chococo, which will be used to generate marketing data.

Habitat apologises after Twitter fail

LONDON - Upmarket home furnishings store Habitat has apologised after it tried to promote offers at its stores with mentions of the Iranian elections and iPhone on its Twitter feed.

Mindshare appointed to Volvo digital strategy

LONDON - Volvo has appointed Mindshare to deliver its natural search, digital PR and social media strategy for 2009 and beyond in the UK.

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