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Petplan launches 12 Days of Christmas campaign

LONDON - Digital marketing agency Pancentric has created a 12 Days of Christmas campaign for pet insurance agency Petplan.

Duncan Bird and James Cooper step down at Another Anomaly

NEW YORK - Another Anomaly's Duncan Bird and James Cooper, the creative director, are leaving the agency, with the latter rumoured to be setting up a New York office for UK digital agency Dare.

LV= in Christmas viral promo

LONDON - LV=, the insurance, pensions and investment group, is launching a festive promo with a viral game and a digital newsletter created by Inbox Digital.

Microsoft service let parents read Noddy bedtime stories remotely

LONDON - Microsoft has partnered with Chorion, the family entertainment company and owner of children's brands such as Noddy, Mr. Men and Paddington Bear, to create a new online interactive storytelling application on Windows Live Messenger.

Andrew Walmsley on Digital: Unwelcome interruptions?

When it comes to remembering our technological manners, we could learn a lot from the Japanese

Travelodge hires DCH for web task

LONDON - Travelodge has appointed Doner Cardwell Hawkins (DCH) to handle its online advertising and email marketing activity .

Tesco trials 'Every Comment Helps' customer feedback scheme

LONDON - Tesco is experimenting with a customer feedback scheme, called Every Comment Helps, in 100 of its stores until the end of November.

Ad with Queen Mother as dancing skeleton withdrawn

LONDON - A New Zealand pizza chain has withdrawn an ad campaign that featured the dancing corpses of the Queen Mother, actor Heath Ledger and climbing legend Sir Edmund Hillary.

Bayer awards OTC digital accounts to i-level

LONDON - Bayer Consumer Care has appointed i-level to handle digital activity across its brands, which include Berocca, Canesten and Rennie.

I-level wins Bayer digital media

LONDON - Pharmaceutical group Bayer Consumer Care has appointed digital specialist I-level to handle digital media planning and buying for its portfolio of brands, including Berocca, Canesten and Rennie.

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