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Like or dislike president Obama, his campaign proved that successful online marketing is all about rigorous testing and data analytics, writes Leah Anathan, corporate marketing director, Emailvision.
Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below), explains what advertisers need to know about the changes to Google's privacy policy.
The UK leads the world in online advertising but the marketplace and the technology behind it are changing fast, writes the IAB's Guy Phillipson.
Most people head to the Valley in search of more than just cash, writes AdGent Digital's Cameron Yuill.
The media landscape is changing faster than ever, and brands need to have strategies in place to assess new options. Christian Schmalzl, global investment director at MediaCom, shows how to survey new digital territory.
The latest IAB adspend report points to a potential £4bn year for online and there remains plenty of room for growth, writes Guy Phillipson, chief executive of the IAB.
Ben & Jerry's seemingly knee-jerk decision to drop email marketing made waves across the marketing industry recently, writes Andy Taylor.
Google's latest project may herald the first fundamental change in online communications in 40 years.
When it comes to remembering our technological manners, we could learn a lot from the Japanese
It makes sense that expanding your relationship with existing customers is always going to be more profitable than continually starting from scratch to acquire new ones, writes Simone Barratt, managing director of e-Dialog.
