MediaVest has retained the £3m media business for multiplex cinema chain Cineworld, ending a three-month pitch process.
17 Dec 2010
| by Ed Feast
In Ed Feast's final instalment of his diary charting the journey of launching his own media agency MarketPlace, he gets to grips with P&L reports, has a 'hilarious' meeting with his accountant and reflects on how far he has come after just four months of trading
Havas-owned Arena Media has launched a new social media unit called 247 Social to provide a full service capability for clients across media, PR and creative build.
Aegis-owned Vizeum has won the £9 million UK media planning and buying business for Pfizer's over-the-counter medicine brands.
The directors of Newcastle-based full service agency Robson Brown have re-launched the business, after buying the image rights from the administrator in a move that is expected to save the jobs of about 40 staff.
Very.co.uk, the online retailer, is launching a TV ad to promote its half-price sale in the run-up to Christmas.
Jane Ratcliffe is relinquishing her role as chief executive of MediaCom, the UK's largest media agency, to become chairman; she will be replaced by Karen Blackett, currently chief operations director of EMEA.
Saatchi & Saatchi has appointment former Procter & Gamble boss Dina Howell as chief executive Worldwide of Saatchi & Saatchi X, replacing Andy Murray who becomes founder and chairman.
Gerry Boyle, group chief executive of ZenithOptimedia, tells Harriet Dennys why he was liberated by the £80m Lloyds loss, why Zed Media's demise was inevitable and how the split into Zenith Media and Optimedia will create two 'even, vibrant divisions' for the agency group
High-street retail chain Mango has appointed Mindshare to its estimated £1m media planning and buying account.