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Florette, the bagged salad brand, will use Met Office data to time the release of its 2013 "feelgood" ads to coincide with good weather, beginning next week.
Freedrinks has hired Enter and Walker Media to its creative and media accounts respectively, as part of the drinks company's £8m of support for the Zeo range of soft drinks.
Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.
Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek and The Wall.
Organix, the organic children's food company, has appointed MPG Media Contacts to its £2m media planning and buying account, following the closure of The Media Shop earlier this year.
16 November 2012 :OMD's M2M has won the £3 million Florette account after its previous agency, The Media Shop, went into administration.
Laithwaite's Wine has consolidated its media planning and buying account into VCCP Media.
Carat has landed the £35 million media planning and buying business for the crisp brand Pringles across Europe, the Middle East and Africa.
Wellness Foods, the owner of Rowse Honey and Dorset Cereals, has appointed UM London to its £3 million media planning and buying account after a pitch.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
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