Dyson hands £120m global media to Mindshare
09 May 2013 | by Maisie McCabe
Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its £120m global media account after a competitive pitch.
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Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.
Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its £120m global media account after a competitive pitch.
Rapp and Mother join the creative league this week at number 17 and 27 respectively.
Mindshare has been awarded the £7 million digital media business for Anglian Home Improvements.
The7stars has been appointed to handle the media planning and buying account for white goods manufacturer Servis, which is set to relaunch in the UK next year.
Virgin Strauss Water, the water purification joint venture from Virgin Group and Strauss Water, has appointed Manning Gottlieb OMD to handle the £2m media planning and buying account for the newly launched Virgin Pure brand.
Tria Beauty, the home laser-hair-remover manufacturer, has appointed UM London to its £1m strategic media planning and buying account.
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its estimated £110m pan-European media account.
FitFlop, the footwear brand, has appointed Walker Media, the M&C Saatchi-owned media agency, to its media planning and buying account after a competitive pitch.
The UK's commercial television sector has continued to attract advertising spend since December and remains on track to achieve growth of 1% in 2012, according to ZenithOptimedia.